Pariplay strengthens leadership role in Sweden with new Svenska Spel Sport & Casino partnerhsip
On the heels of the premiere of its mobile-friendly Gold’orado video slot, online casino games developer, Pariplay Limited, has revealed a new partnership agreement with Scandinavian online gaming company Svenska Spel Sport & Casino.
The collaboration marks the Gibraltar-based developer’s strategic entrance into the European country’s recently regulated market and further strengthens its role as a leader in gaming’s up-and-coming regions.
According to the official press release…
Partnering with the Svenska Spel Sport and Casino service from Sweden’s state-owned gambling operator, Svenska Spel AB, sees Pariplay positioned for growth throughout the current year and beyond. The deal with the Scandinavian country’s largest and most successful online gaming firm, which has dominated the market there since its January 1, 2019 launch, provides Swedish players with an opportunity to appreciate the developer’s entire offering of casino games.
Wider Audience:
Commenting on the recent tie-up, VP Casino of Svenska Spel Sport & Casino, Jonas Nygren, said…
“We’re thrilled by our new partnership with Pariplay and what it will mean for all of Svenska Spel Sport & Casino players. Having already enjoyed success across many other regulated markets, we feel that Pariplay’s diverse collection of games will complement our existing product offering and give Sweden’s players even more exciting gaming experiences.”
Commercial and Marketing Director for Pariplay, Richard Mintz, said…
“Partnering with Svenska Spel Sport & Casino, Sweden’s largest gaming operator, cements our presence in the region and highlights our drive for forward-thinking innovation. This aligns with our strategic goals for 2019, which are focused on Pariplay continuing to collaborate with the leading operators in the industry’s biggest regulated markets.”
Business improvements:
Enjoying a 14 percent rise in its digital business and mobile sales swelling by 21-plus percent from Q1 2018-Q1 2019 since the 1st of the year market regulation, the provider of a broad range of products including casino, lottery and sportsbook has proved its ability to attract Sweden’s diverse target audience is unmatched.
Exclusive access:
The Gibraltar-headquartered developer’s latest online slot, Lucky Vegas, which launched globally on May 29, will be exclusive to Svenska Spel Sport & Casino players in Sweden two weeks out from its premiere (June 11). The status will allow local players the opportunity to engage the new slot title by way of the county’s top gaming operator.
New markets:
Along with Sweden, the company that prides itself on its fast-paced game production, fixed-odds algorithm and ability to place all gaming verticals into a fixed-odds environment, has recently gone live in Bulgaria and Italy, which join existing partnerships in Belgium, Germany and the United Kingdom. Also recently acquired by the games supplier is a B2B license in Romania, while it is furthering its European expansion via Spain, Portugal and Denmark.